Here's the deal...
After your website's home page or services page, folks are going to make their way to your About page. Why?
Because they want to know more about you, silly!
You've got a unique story to tell and people want to hear it. Your story is going to be what people connect with, not your services. A potential client can find a social media virtual assistant anywhere. But where can they find a single mom who escaped homelessness who provides social media services? See the difference?
Your unique voice and story can be told in a few ways:
- blog posts
- website copy
- email marketing
- any written material that promotes your business and services
You get the point. The job of a copywriter is to not only write copy but write effective copy -- copy that will make your readers eager to read your next blog post or persuade your customers to buy your product and make them a part of your sales funnel. An awesome copywriter will capture your voice with little effort and put your ideas into words.
Regardless of your industry, you'll need copy at some point. If you're struggling to find the right words or the time to write slam-dunk copy, contact me.