If you’re a virtual assistant, you’ve got a lot on your plate. You’re doing client work, marketing your services, hanging out in Facebook groups and updating your social media profiles, updating your websites. All good stuff. All of these things are important to your business. But here’s the big question…
Are you blogging regularly? No?
Now that’s a shame. If you’re not including blogging as part of your social media content strategy, you are truly missing out.
Let’s take a quick look at a week’s worth of analytics from my website.
Notice something? A good chunk of my traffic comes from my blog page and blog posts. I provide services like everyone else. But what ultimately draws folks to my website? Consistent useful content.
So, if you’re not currently blogging here are three reasons why you should rethink that:
You want to show your expertise.
Listen, I’m not saying you’re not good at what you do. You wouldn’t be in business if you weren’t. But you have a lot more virtual credibility if you can actually show your stuff. If you’re a Facebook whiz, write a blog post about how to create compelling content. If graphics is your thing, do a tutorial on how to use Canva or Photoshop. Show folks what you can do and you’ll come out looking like the expert you are.
You want people to get to know you.
It’s a big virtual world out there and to stand out, you’ve got to let people into your world. I’m not saying tell all your business but it wouldn’t hurt to share a little with your audience.
Share some tidbits about yourself, like your favorite TV show or hobby, something quirky about yourself. By doing that, you’re showing readers that you’re actually human and guess what? People like humans and they will want to get to know more about you, including your services.
You want to drive traffic to your website.
I’m just going to say it: without a blog, your website is like a stop sign — it just sits there. Add a blog to it and you’ve got a big ol' blinking traffic light that's sure to draw attention! There has to be a reason why folks visit your website other than your services. Even with the most compelling copy on your service page, your website traffic will not reach its full potential.
But Regina, I don't know how to start a blog!
No worries. I ran across this 140-page ebook by Suzi over at Start a Mom Blog. [affiliate link].
For those who have been around for awhile, you know I don't recommend anything I haven't used and found beneficial to my business. And let me tell you, this beautiful beast of an ebook is unlike one I've ever seen before. If you're at ground zero with your blog, this ebook with help you - seriously! While you're over there, grab Suzi's free download of 130 blog post ideas to get you started.
The book contains:
A list of 19 Pinterest group boards to join
A list of 40 Facebook groups to join + their promotional schedules
Blog post templates and checklists
130+ blog post ideas and a whole lot more
If you're stuck about blogging and don't have a clue where to start, this is the one ebook you'll want and need.
Now, go get started on blogging! I have faith in you.
And while you're at it, grab my list of free or close-to-free tools you can use in your business.