I didn't have a website when I launched my business in 2007. My first client landed in my lap so I really didn't need one but as time went on, I figured out I needed a website. Hey, you're working virtually and folks have to get to know you, right?
I do recommend this: don't get bogged down in a multi-page website when you're just starting out. Add pages as you go. Just launch enough pages for folks to get to know who you are and don't become paralyzed with the idea of having to create a perfect, 25-page website. Start simple. And if you just can't afford to build out a website, click here for some ways you can market your business without one.
Okay, let's get started. Here's what you need on your first website. Ready?
This is where you'll show the world what you can do and what services you'll offer clients. Should you include pricing? Well, there's two schools of thought about that. Some say be as transparent as possible and include pricing, that you'll weed out the tire kickers. Others believe by not sharing prices, it gives you the opportunity to negotiate terms with potential clients. I'm a fan of door #1 (being transparent) because most clients I've worked with want to know pricing upfront. They have a budget in mind and they don't want to waste time scheduling a discovery call with you if they can't afford you. List general services as well as high-end packages, giving potential clients a few choices. You can also create a service rate sheet for downloading.
About Me page
It's hard to get to know someone virtually and the About Me page gives a glimpse into the real you. This is your chance to show your personality. Are you funny and witty? Let that shine on your About Me page. Keep your ideal client in mind when you're putting together your About Me page. For example, if your target client happens to be Christian bloggers, an About Me page filled with salty language is probably not going to fly.
If you need some help putting the About Me page together, sign up for this download that walks you through the process.
Contact Me page
You've put together your Service page, your About Me page highlights the real you. You want potential clients to get in touch with you, right? Have a Contact page set up, for cryin' out loud! It can be something as simple as a page with a form. Or a page with an email address or a phone number. Make it simple for your potential client to get in touch with you.
Seriously, that's all you need on your first website. Don't overcomplicate it. You want to get launched ASAP, right? Keep it simple!
Are you a new virtual assistant? Make sure to download my free newbie virtual assistant toolkit with a list of resources to get you started on the right foot.