What You Need to Know to Be a Social Media Virtual Assistant

In this post, learn what you need to know to become a social media virtual assistant, what tools you need to know and courses that will show you how to rock social media for your clients.

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You’re a virtual assistant wanting to add social media to your list of services


But before you start posting memes all over the place, let’s talk about what a social media virtual assistant does, how to find clients and the skills you’ll need, as well as some tools you should know how to use.

First, let’s talk about what a virtual assistant is.

What is a virtual assistant?

In short, a virtual assistant (or “VA) is a business owner who provides administrative services virtually. Virtual assistants work from their own home offices and virtual assistants are partners with their clients.

Before we dive into the nuts and bolts of building a successful virtual assistant business, let’s clarify a few points:

  • A virtual assistant is a business owner and entrepreneur.  Virtual assistants pay their own taxes, maintain their own home office and equipment and take care of their own business affairs. That’s a lot different than just your average administrative worker. You are now a bonafide business owner, responsible for not only client work but everything that goes into running a successful business.

When I started out in 2007, I supported real estate agents: preparing contracts, scheduling showings, coordinating contractors. It was pretty fun. But then 2008 hit and my goodness -- the recession pretty much wiped out my business.  So I added social media services to my business.

What are some services you can offer as a social media virtual assistant?

  • Setting up social media profiles

  • Designing social media pages

  • Moderating social media pages and groups

  • Uploading images/creating graphics

  • Community building

  • Create social media ads

  • Create posts

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    How to find clients

    • Tell folks you know. One of my dad’s favorite phrases is, “It’s not what you know, it’s who you know.” And in the online world, that is so true. Tell your friends and family you’re offering social media services. There’s a good chance they know someone who needs help or can steer you in the right direction.

    • Do you follow accounts that look like they haven’t been updated in a while? Reach out to see if they could use your services. You never know what they might say.

    • Job boards, like Upwork, are filled with listings looking for social media help.

    • Subcontract with another virtual assistant. Hitch your wagon to a busy virtual assistant like Jennie Lyon but make sure to bring your A-game! When you subcontract with another virtual assistant, it’s not only your reputation on the line but the contractor.

    Skills you’ll need

    A great communicator

    A big part of what you’ll be doing is creating strategy with your client so before you get all happy and start slapping content on their social media accounts you need to find out what goals are they trying to achieve.  You also want to be able to tell your clients what’s working and what’s not working with their accounts. For example, if you’ve got a client with a LinkedIn account and you think they would get better traction by using Twitter, you’ve got to have the confidence to convey that.

    You’ve got to be organized.

    There’s a lot of moving parts to social media - posts, graphics, relevant hashtags - and you’ve got to keep all those balls organized. For graphics, create templates you’ll use often -- it will save you loads of time. Use Dropbox to organize images and posts. You need to have a system on how to keep it all organized, especially if you’re working with multiple clients.

    Have analytical and research skills.

    Clients want to know that their investment is worth it and that’s where your analytical skills come to play. By tracking what’s working and not working, you can make adjustments as needed to your client’s social media. Each month, give a report of analytics to your client but spell out the results. If the platform you’re using utilizes hashtags, do your homework and identify the right hashtags for your client’s brand.

    Social media tools

    Just a few tools that will be helpful in your social media journey:



    Zoho Social



    Tailwind - try it free for 30 days


    Canva - create graphics


    Your clients will not see immediate results when it comes to their social media so your contract should reflect that by signing a client to a minimum of three months.

    Check your own social media profiles for anything that might be looked at as offensive by a potential client. Yes, I know - it’s your profile and you can post what you want. But don’t give a client a reason to not hire you because you posted something that could be considered shady.

    Recommended courses


    Free social media certification course

    Free social media resources

    Free courses with HootSuite

    Free tutorials - Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn

    Let me know in the comments if this post has helped you. Until next time!